By Garry Honey
Attractiveness possibility is a subject with relevance around the agency, from probability managers to company conversation managers, from compliance supervisor to HR Director. no matter what your curiosity within the topic, a brief advisor to acceptance hazard offers a shorthand path to realizing the context and key positive factors of this topic. the character and cost of acceptance -- The motives and effect of attractiveness probability -- picking stakeholders and hazard drivers -- identifying instruments and controls -- Assigning accountability -- Integrating attractiveness danger -- Governance and compliance -- Case reviews
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Extra info for A short guide to reputation risk
45 4 A Short Guide to Reputation Risk EMPLOYEES Vision and & Leadership Leadership Workplace Environment Workplace Environment Corporate Responsibility Knowledge and Skills Corporate Responsibility Financial Performance Sub-Category Sub-category Measure stakeholder expectations Corporate Culture The organization organisation is open and empowering Management Style Leadership is clear and consistent Management Style Communication Leadership is clearare andexplained consistent Goals and targets clearly Communication Engagement Goals and targets Sense of being partare of explained a team or clearly business unit Rewards Remuneration is market competitive and performance related Engagement Health and Safety Sense of being partand of acontrolled team or business unit.
Most organisations can identify 6–7 separate drivers of reputation which must be watched closely. 41 This page has been left blank intentionally 4 Selecting Tools and Controls The tools and controls for measuring reputation risk are unlike the tools and controls for many other risks. 1). As has already been explained by Nassim Taleb in Black Swan a failure to appreciate the low probability risks can be dangerously deceptive. Reputation risk cannot easily be placed in these boxes. Probability is difficult to predict, relying as it does on the actions, behaviour and performance of the company (that is, its staff and management) to meet stakeholder expectations.
Ability to influence How this works for a commercial organisation will depend on its own particular set of stakeholders. In many organisations different stakeholder group relationships are handled by different departments or teams. For instance investors will be handled by Investor Relations (IR), customers by Customer Service, media interest will be handled by Corporate Communications or a dedicated press officer. g. g. g. g. 1 A matrix of stakeholder influence and interest 33 3 A Short Guide to Reputation Risk Irrespective of who handles stakeholder communications there is a need to ensure the messages address the fundamental audience needs and expectations.
A short guide to reputation risk by Garry Honey